As we all know, businesses aren’t able to survive without one very important feature; customers. As competition continues to increase across most industries, this means that knowing how to generate leads is pivotal. Not only do we need prospective leads to see our name, we then need to follow up in the right way and ensure that leads become genuine customers.
For us, this is something that becomes much easier after choosing a real estate CRM as a partner. With this support, we have the ability to own more lead sources and qualify all leads effectively. As soon as we’ve optimized the leads finding our business, this is half the battle!
Owning Leads
At any given time, a single lead can interact with several agents and even more websites. How do we ensure that they interact with and act on your information exclusively?
First and foremost, it starts with your own website being connected to your CRM’s back-end. By doing this, you will attract high-fit leads and see them through the process that ends with them as customers. By owning leads inside the CRM, there’s no chance of each customer getting distracted or attracted to another real estate agent’s information (something that seems impossible to avoid on Realtor, Zillow, and other third-party services!).
Additionally, the value also comes from seeing whether or not people are responding to your listings. The more you learn, the easier it is to source leads that are more likely to convert. Wherever they may be in the buying journey, you can hit them with the right resources and guidance.
5 Winning Strategies
With all of this in mind, it begs just one question; how can you get these leads into your database in the first place? For us, you can’t go wrong with classic ‘boots-on-the-ground’ marketing. Here are our five of our favorite ways:
Value of Leads – Qualifying
Before we let you get on with your day, we want to talk a little about the value of leads. What do you need from a lead? Perhaps above everything, they need to be interested in buying or selling, right? With the insights we get from a CRM, you can learn lots of valuable information. This includes;
Rather than shooting in the dark and hoping for the best, these insights allow you to refine your approach. While competitors lack this level of service, you’re reaching out with information pertinent to each lead. After opening the conversation, the next step is to create a saved search for your leads and tailor your service so that they only receive homes that match their requirements. Suddenly, they’re receiving homes with the right lot size, number of rooms, location, price range, and more.
Furthermore, this information helps team leads to route leads to specific agents. Since you know the strengths of your own team, you’re the best person to approve of leads that come into the CRM and then assign an agent. This way, you have the right people on the right cases.
Conclusion
As we all know, the aim of the game is to sell homes. These days, how we achieve this is dramatically different to many decades ago. With the right lead gathering methods and a brilliant CRM solution, you can get leads likely to close and achieve those sales (while also becoming a reliable and trustworthy member of the community!).